⌚ Coca Cola Social Responsibility
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You can do it well, or you can do it badly. If the process of managing social responsibility leads you to take your eye off the ball and stop paying attention to core business, the problem is not that you're doing it at all - it's that you're doing it badly. Well managed CSR supports the business objectives of the company, builds relationships with key stakeholders whose opinion will be most valuable when times are hard, and should reduce business costs and maximise its effectiveness. Business has traditionally been beyond morality and public policy.
We will do what we're allowed to do. We expect governments to provide the legal framework that says what society will put up with. There's no point, for instance, allowing smoking to remain legal - even making large tax receipt from it - and then acting as though tobacco companies are all immediately beyond the pale. If you think it's so dreadful, you should make it illegal. If not, then let us get on with the job of meeting the demand out there of adults who can choose for themselves.
Response: In some areas, this is right - albeit that it is getting increasingly difficult to sustain. If you consider that of all the institutions which are currently getting more powerful in the world, they are essentially the global players - the multinational corporations and the non-governmental organisations. The institutions which are decreasing in power and influence are those tied to the jurisdiction of the nation state - governments first and foremost.
It is tempting therefore to look towards the multinationals to take a lead in creating solutions for global problems where the governments seem incapable of achieving co-operative solutions. The interest of Unilever in sustainable fisheries comes to mind. However, there is a strong case that says that the democratic deficit created by such a process is too important to ignore. To whom are the multinational corporations accountable? Outside of that "macro" scale, the argument holds up less well. Many companies actually spend considerable time and money seeking to influence the formation of public policy in their area of interest. And since that area of interest can range far and wide - from international treaties on climate change, through to domestic policy on health such as that relating to smoking or transport - the fact is the lobbying activities of companies show that they have a role like it or not.
And if that lobbying has involved blocking legislation that serves a social end purely in order to continue to profit in the short term, then the company is on very dodgy ground. If CSR is simply about obeying the law and paying taxes, then perhaps the above statement is fair comment. If it is about managing the demands and expectations of opinion formers, customers, shareholders, local communities, governments and environmental NGOs - if it is about managing risk and reputation, and investing in community resources on which you later depend - then the argument is a nonsense.
Response: I have spoken to a lot of business managers about environmental performance, and it always struck me how difficult a sell waste minimisation was to managers who really needed to save money. That is not an insignificant figure. And yet, getting out and selling more product somehow remains more attractive for business managers than making more profit through wasting less. It will take a long time and a change in fundamental attitudes towards doing business before this one shifts. In the mean time, keep looking at the evidence. Corporations have their share of things to answer for - but I simply don't recognise the cynical caricature of business leaders in many of the people I deal with in business today.
The fact is that if you're interested in the real solutions to world poverty or environmental degradation, you have to have some kind of view about how solutions will be found. I haven't yet seen the vision described by the anti-corporatist movement that shows how the problems will be solved by "us" somehow triumphing over "them" - big business. The solutions to these common problems will either be common solutions or they won't be solutions. By all means give careful scrutiny to those who wield the most power.
But recognise CSR as a business framework which enables the common solution of wealth creation as if people and the environment mattered. Love food and want it to be sustainable? Check out my other blog Delicious and Sustainable. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Arguments against corporate social responsibility CSR Some of the most commonly heard arguments against CSR you will hear include: Businesses are owned by their shareholders - money spent on CSR by managers is theft of the rightful property of the owners The companies that focus most on CSR are not successful businesses in the marketplace Times are hard - we have to focus on the bottom line in order to survive It's the responsibility of the government to deal with social benefit, not business Companies don't care - they only focus on profit, so CSR is just a PR smokescreen Getting into the detail If the arguments for a socially responsible approach were widely accepted, nobody would even using the label "CSR" because everyone would be doing it.
Below are some of the key arguments most often used against CSR and some responses. Businesses are owned by their shareholders - money spent on CSR by managers is theft of the rightful property of the owners This is the voice of the laisser-faire s, still being given powerful voice by advocates such as Elaine Sternberg. The leading companies who report on their social responsibility are basket cases - the most effective business leaders don't waste time with this stuff. Our company is too busy surviving hard times to do this. We can't afford to take our eye off the ball - we have to focus on core business.
If you don't believe me, ask yourself if the following statements make sense: Times are hard , therefore it is in my interest to pollute more and run an increased risk of prosecutions and fines, not to mention attracting the attention of environmental pressure groups Times are hard , therefore I can afford to lose some of my most talented people - serving or potential - by erecting barriers on the basis of race, gender, age or sexual orientation.
And it doesn't matter if employment tribunals occur as a result of my poor employment practices. Times are hard , therefore I need to ignore changing values in my customer base towards socially responsible goods and services. I can keep making things just the way I always have. Times are hard , so I can ignore the fact that the local communities around my plant are poor living environments with low education achievement, meaning that my best staff won't want to live in them and our future staff will need supplementary training in basic skills such as literacy which they should be getting at school.
Corporate social responsibility CSR refers to initiatives taken up by companies to give back to society. The Financial Times defines it as a business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders. Also called corporate citizenship, it is a self-regulating business model developed by companies to create a positive impact on society. CSR addresses various issues like human rights, education, health, and safety. It also covers corporate governance, working conditions, environmental sustainability, and more. Along with economic development, CSR also focuses on social and environmental development the triple bottom line.
India, too, is actively involved in practicing corporate social responsibility. They are increasingly judged their impact on society at large—transforming them from business enterprises into social enterprises. Corporate Social Responsibility initiatives benefit both the company as well as the environment ecological and social in which they live in. Being socially responsible brings recognition to the company. It shows that your company is more than just profits. More people start knowing about your company and the good work that it is doing. Customers start trusting your business, and it builds an overall positive image of the brand.
Research shows that 55 percent of consumers are willing to pay more for products from socially responsible companies. Your customers want to feel that they are a part of something. Even if not directly, they feel good to be part of a company with a vision and the willingness to do good. They want employers who match their ideals and are doing something to help those in need. A survey found that 78 percent of millennials said that CSR directly influences their decision to join an organization. To help them achieve this, a lot of companies are now providing their employees with the benefit of taking time off to volunteer in their organizations of choice.
CSR requires employee assistance. Right from designing and developing the CSR program to volunteering for a cause. So, when you include your employees in such important events, they feel valued and appreciated. These multinational corporations have changed the way how a business operates. Their CSR strategies have helped them build a name for themselves and contribute hugely to society. The Swedish-house multinational group that designs furniture has been actively involved in creating safe places for children in conflict zones. Their initiatives include—. Let's Play for Change enables children to "play and develop, even in the most difficult circumstances. Coca-Cola focuses on empowering young women entrepreneurs.
Their 5by20 program aims to bring 5 million women into the company as bottlers or distributors byIf Coca cola social responsibility is seen as coca cola social responsibility process by which the business coca cola social responsibility its relationships with a variety of influential Orlando Magic Research Paper who can coca cola social responsibility a real influence on its licence to operate, the business case becomes immediately apparent. Coca-Cola continues to make strides toward aiding coca cola social responsibility the alleviation of coca cola social responsibility issues. Adults used to celebrate mostly with alcohol. Berkshire Hathaway. Concentrate on just a coca cola social responsibility charities. Let me put it this way: If a coca cola social responsibility does the right thing environmentally coca cola social responsibility socially, consumers feel they can trust them to do the right thing in all situations.