⌚ Business Case Study: Wal-Mart

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Business Case Study: Wal-Mart

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The firm has deployed the EDLP strategy in a market that is increasingly being characterised by a rapid change in consumer behaviour. To deal with this challenge, the firm should invest in an extensive market research. The consumer market research will enable the firm to adjust its marketing strategies such as pricing, promotion and product strategy. Despite the benefit of market research, Wal-Mart will be required to review and adjust its strategies regularly to align with the changing market conditions. Thus, conducting a market research on the target mass market might be an expensive undertaking to the firm. Despite the fact that China has established an extensive ICT infrastructure, Wal-Mart has not been able to exploit the opportunities associated with e-commerce.

To develop competitiveness, Wal-Mart should consider improving its investment in e-commerce. The integration of an effective e-commerce platform will enable Wal-Mart to reach a large number of Chinese customers. Wal-Mart should consider adjusting its positioning strategy by investing in the concept of differentiation. Therefore, the firm should not over-emphasise on low pricing strategy considering that the growth of a large middle-class population in China has made most Chinese consumers insensitive to price. On the contrary, Chinese consumers are inclined towards consumption of luxurious products that contribute to improvement in their personality and social status.

The limitation of the product differentiation strategy is that the firm might incur a significant cost due to the rapid change in consumer tastes. Wal-Mart has been accused of engaging in unethical business practices such as selling expired products. The firm should consider restoring its image by investing in ethical business practices such as offering customers safe products and investing in eco-friendly products. However, implementing this strategy will require the firm to pressure its suppliers to ensure that they adhere to ethical production practices, which is a challenging task considering that China is considered as one of the leading countries regarding the production of counterfeit products.

Thus, the firm might not successfully implement this alternative. China GDP Dahlman, Carl, and Jean Aubert. Ferrell, Charles, and Michael Hartline. Marketing strategy , Mason: Thompson South-Western, Hall, Robert, and Marc Lieberman. Economic analysis in healthcare , Chichester: Wiley, Need a custom Case Study sample written from scratch by professional specifically for you? Wal-Mart in China. We use cookies to give you the best experience possible. If you continue, we will assume that you agree to our Cookies Policy. Table of Contents. Learn More. Not sure if you can write a paper on Wal-Mart in China by yourself?

Strengths Market entry; Wal-Mart has established a market presence in different locations in China through strategic acquisitions. The firm has established over stores in mainland China. Store format ; the firm has adopted different store formats to attract different customer groups. The store formats have enabled the firm to improve its product portfolio.

Weaknesses Overreliance on brick-and-mortar store format ; the company has over- relied on brick-and-mortar retail stores in as the core format in generating sales revenue. Thus, the firm has not succeeded in exploiting the opportunities associated with the online shopping format compared to retail firms such as Amazon. Human capital strength ; Wal-Mart has experienced a series of voluntary turnover amongst its key personnel charged with the responsibility of overseeing the implementation of the EDLP strategy in China.

Online marketing- Wal-Mart may improve its marketing capacity across China by improving its e-commerce capabilities. Initiative: Investing in training employees and raising their performance is the central initiative for achieving the initial objective. Reason: Nowadays, turnover rates are extremely high. They highlight the existence of inner problems and gaps in organizing labor. Moreover, if employees are dissatisfied with their working conditions, they are not interested in providing superior — or perhaps even adequate — service, leading to customer dissatisfaction.

In order to improve operational effectiveness, Walmart should implement the initiatives mentioned in the balanced scorecard. The company should start with investing in employee development because without increasing the level of customer satisfaction based on employee performance, other steps would be inefficient and possibly damage the business. Even though Walmart has recognized the paramount role of employee performance in customer satisfaction and invests in employee development Walmart, , the company should pay even more attention to this aspect of business development than to building new stores, because people are the foundation of success, seeing that they work with customers.

Another recommendation is to invest in the further development of the company in both domestic and foreign markets. Further recommendations include approaching new markets and increasing market share abroad. These two steps are the most significant ones for reaching higher levels of customer satisfaction, increasing the number of customers, and improving financial performance. Need a custom Case Study sample written from scratch by professional specifically for you? Balanced Scorecard for Walmart Company. We use cookies to give you the best experience possible. If you continue, we will assume that you agree to our Cookies Policy. Learn More. Not sure if you can write a paper on Balanced Scorecard for Walmart Company by yourself?

This case study on Balanced Scorecard for Walmart Company was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. As the site's CEO Gordon Renouf points out, with new materials comes a challenge to backup sustainability claims with scientific evidence. The World Wildlife Organization cites that farming sugarcane can pollute freshwater and coral reef ecosystems.

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Thus, Wal-Mart may gain remarkable increment in its Business Case Study: Wal-Mart revenue by exploiting this market segment. Business Case Study: Wal-Mart …………………………………………………………………………………………. Due Vegan Diet Persuasive Speech this circumstance Wal-Mart faces strict resistance from communities and retailers which Business Case Study: Wal-Mart becoming more difficult Business Case Study: Wal-Mart Wal-Mart to Business Case Study: Wal-Mart new stores Catala, n.